Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Bio-D
4956 products
Brown Bag
4956 products
Moma
4956 products
Nurofen
4956 products
Burts Bees
4956 products
Wholebake
4956 products
Doves Farm
4956 products
Divine
4956 products
Organico
4956 products
Sunita
4956 products
Yogi Tea
4956 products
Bear
4956 products
Ma Baker
4956 products
Dragonfly
4956 products
Nairns
4956 products
Panda
4956 products
Trek
4956 products
Clipper
4956 products
Cymex
4956 products
Fairtrade
4956 products
Amisa Wholesale
4956 products

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